随着国内汽车行业的发展，系统化、模块化成为供应汽车配件市场未来的主要模式。目前汽车供应市场竞争十分激烈，市场结构呈现金字塔状态，金字塔塔尖为汽车整车系统，而塔身则为营销的模块化销售，塔底则是零部件供应商。汽车零部件供应企业要想改变这一局面，不仅要做好零部件销售，还要对零部件进行研发，而在研发项目管理过程中存在各种问题，需要零部件供应企业积极分析，并予以及时解决。

【Abstract】The development of domestic automobile industry makes the system and modularization become the main mode of supplying auto parts market in the future. At present car supply market competition is very intense， the market structure presents the state of the pyramid， pyramid spire is the vehicle system， while the tower body is the modular sales of marketing， and the bottom is the parts supplier. Auto parts supply enterprises want to change this situation， not only to do well parts sales at the same time， but also for the development of spare parts， and there are various problems in the development process of project management， enterprises need to positive analyze， and give timely solutions.

【关键词】汽车零部件；研发项目管理；问题对策

【Keywords】auto parts； R & D project management； problem countermeasure

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